The new LRO site is now live. If you have reached this blog while intending to find www.lro.com please CLICK HERE

Land Rover news

Monday, January 08, 2007

4x4 sales dip? What 4x4 sales dip?

Land Rover has scored a global sales record for the second year running. In 2006 the firm sold 192,500 vehicles around the world, an increase of 4 per cent (8,500 vehicles) on 2005. And now the US is Land Rover's single biggest market with a sales increase of 3.5 per cent.
Sales in the US were driven by the phenomenal success of the Range Rover Sport, which saw an 80 per cent growth. There was also significant progress in emerging markets such as Russia, which saw its sixth successive year of growth, and the Middle East and North Africa region where sales increased by 54 per cent and 43 per cent respectively, says Land Rover.
In the UK, sales of Range Rover Sport and Range Rover increased by 52 per cent and 12.5 per cent respectively in a year which saw the run out of Freelander, which ceased production in July. The all new Freelander 2 only went on sale in the UK in December, but still notched up nearly 900 sales in this traditionally short sales month.
Phil Popham, Land Rover's Global Managing Director, said, "This is a fantastic achievement given we were without our volume product for most of the year and provides a firm foundation for the launch of the all new Freelander 2, a vehicle designed for a global market. We need to maintain this momentum in 2007 and continue to make progress in new markets."
Land Rover's modern, clean and efficient diesel engines are now dominating the UK market, accounting for 92 per cent of sales. Demand for the new TDV8 Range Rover saw diesel derivatives of the model surge by 145 per cent in the final quarter of last year.
John Edwards, Land Rover's UK Managing Director, said, "The Range Rover is the UK's best selling luxury car and with this new engine customers can get petrol levels of performance with a 32 per cent improvement in fuel economy."
Sales of Range Rover Sport have exceeded 75,000 since its launch to become Land Rover's best selling model. Discovery 3 continues to collect critical accolades with 85 international awards to date.

No comments:

The LRO team

Back issues: margaret.way@emap.com

Editor in Chief: john.pearson@emap.com

Deputy Editor: rob.mccabe@emap.com

Features Editor: mark.saville@emap.com

Senior Staff Writer: neil.watterson@emap.com

Chief Sub Editors: emma.taylor@emap.com , graham.sanderson@emap.com

Art Editor: karen.elliott@emap.com

Senior Designer: mark.timothy@emap.com Administration Manager: margaret.way@emap.com

Brand Manager: claire.forsyth@emap.com

Group Advertisement Manager: phil.wicks@emap.com

Assistant Ad Manager: Claire-Louise Day: 01733-4688391

Business Development Reps: debbie.jordan@emap.com, dan.warren@emap.com

Telesales Executive: vicki.frost@emap.com

Semi-display Executive: helen.savage@emap.com

Private lineage: liz.rowe@emap.com Production controller: catherine.colhane@emap.com

Web Online Editor: David.Cushman@emap.com

Land Rover Owner International is part of Emap Automotive, based at Media House, Lynch Wood, Peterborough, PE2 6EA, UK. Emap Automotiver is part of Emap plc: Emap plc. Registered Office: 40 Bernard Street, London, WC1N 1LW. Registered in England and Wales, no. 435820